Liora Beer is the founding Executive Director of Artmorpheus and the Fairmont Innovation Lab. Beer’s experience spans over 20 years of work in creative industries, community building projects, economic development, arts, nonprofits, government and academia. Prior to Artmorpheus, Beer managed projects and initiatives through the City of Boston’s Office of Business Development. While there she coordinated Greater Boston’s business assistance providers, launched a highly successful Business of Being an Artist initiative, and provided hundreds of entrepreneurs with strategic guidance and resources. A founding member of the Massachusetts Artists Leadership Coalition (MALC), Beer maintained a full time visual art practice for 16 years, during which she was awarded a Fulbright in an artists’ exchange with Germany. Beer is the co-founder of New Art Love, a MassChallenge Finalist social enterprise that connects audiences with art and artists. A social entrepreneur, cross-disciplinary strategist, connector, community-builder, entrepreneurial developer, artist and catalyst, Beer’s aim is the retention and growth of a diverse and vibrant creative sector to fuel social and economic prosperity.